Michael White and Brian Epston both did founding work on this theme. Michael White (1948-2008) founded Adelaide Narrative Practices which was/is a centre for narrative therapy as well as a training centre. Brian Epston(1944) worked together on this theme.
What is the narative approach?
The narrative way stems from:
-collaborative aproaches which consider that the client is "the one who knows/feels"
-Social Constructivism which considers the values/beliefs/customs are built together by members of a similar culture and their interaction (day by day, gene by gene, ) and rather echos Jungian ideas of a "collective subconscience"